Brand Photography & Why You Need It:
Your online presence is a core piece of your operation. It’s a handshake, a hello and an invitation into your slice of the web. When someone finds your website or lands on your feed you have only a few moments to engage. What do they see? What do they learn about you. and What do you offer? You want them to feel comfortable, inspired and recognize your value. With so many options for consumers these days, your brief interaction should leave them confident with you are and what you do. So, how do we generate that connection? Strategic Images. You’ve heard it before, nothing tells a story better than photography.
WHAT IS BRAND PHOTOGRAPHY:
Brand photography is a buzzword these days, and rightfully so. Brand photography creates a connection between your brand and your ideal client. If done correctly , it tells a story. It can showcase a certain product, person or business. Designed to visually give the audience an inside look that generates emotion and drives them to connect (aka- generate business!) Your brand allows you to communicate with your audience in an authentic and identifiable way. It’s powerful! t can set you apart from everyone else.
Cue the informality. Brand photography makes you stand out. It allows your audience to see the story of your brand and business. It’s an invitation to connect, and it’s needed to grow your reach. Here’s why you need it.
5 Reasons You Need Brand Photography:
PERCEPTION & TRUST- It’s crowded out there and you deserve to shine. With thousands of brands in the marketplace, a professional look translates into trust between you and your potential clients. They gain an understanding of who you are and how your business can solve the problems they have. With uniquely crafted images, you have the opportunity for your ideal client to see you, know you and most importantly trust you.
CONSISTENCY - When people know what to expect they feel more comfortable and ready to engage. Having cohesively styled images makes your client feel comfortable. Clients are ready to act because they know what to expect when they engage with your brand.
CONNECTION- Develop a connection. Brand Photography allows your audience to visualize working with you. Additionally, it allows your audience to see you on a personal level. Sharing what you love creates connection. You work full time on your business and also love your dog, running, eating tacos? Awesome! Your audience will love those same things. Use images of you in your everyday lifestyle to create a connection that leaves people lingering, sharing and connecting with you.
ELEVATION- Queue your business up for rapid growth with the right brand photography. A professional look will elevate your perception and attract an audience willing to pay for high-quality service or product you provide. People will view you as a leader in your industry, which gives you endless leverage for taking your business to the next level.
YOU DESERVE IT- You work hard. You dedicate your time, money and energy to what you believe in. Let’s show that off! You deserve to be showcased in the best light and allow your clients to fall in love with your business. Brand photography has the ability to inspire and motivate, just like you.